Rebecca Samuelson
March 11, 2016 — By Rebecca Samuelson

Learn About Your Customers and Acquire More of Them

The presentation from a Facebook Ads workshop I taught in November 2015.

hotline

Social media has evolved and social ads are becoming an increasingly efficient lead source. This slideshare is a presentation from a social media advertising workshop and covers Funnel 101, How to start a Funnel Analysis, Conversion Pixels, Custom Audiences, tips to increase your conversion rate, and Facebook remarketing.

Yes, this presentation’s color scheme was inspired by Drake’s Hotling Bling video. Please enjoy.

Resources

$5 Twitter Experiment
UTM Parameter Best Practices
Adespresso’s Facebook Ads Gallery
How to Use Facebook’s Power Editor
How to Install Google Analytics on a WordPress Site
How to Install Google Analytics on a Tumblr Site
Free Image Sources for Your Blog & Social Media